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As leaders we often find ourselves doing a lot of convincing and coercing.  Attempting to get those around us to move in a certain direction or give importance to a specific discipline that we know will be helpful.  However, if we're not careful we can very quickly become professional at telling those around us to do things that we are not doing ourselves.  It is when this happens that we begin to lose our credibility as a leader along with the moral authority that we possess.  It is only when a leader's beliefs and behaviours are aligned that they begin to gain traction along with a special type of influence that touches a person's heart.  In this episode, Jeremy talks about a principle that is true for all of us as human beings.