Description

Today, we're joined by Rytis Meskauskas, Chief Revenue Officer at NordVPN.

Rytis opens up about NordVPN's strategic entrance into the B2B market.

Because you see - NordVPN initially serviced the B2C market only.

It is then through a fascinating journey from recognizing the untapped potential in their existing B2C base, that they decided to launch a dedicated B2B SaaS offering.

In today’s conversation will be talking about:

• How they went about identifying the B2B opportunity within a B2C framework
• The challenges of attacking the B2B market from zero
• Mastering the art of running parallel B2C and B2B strategies without losing focus.

So please enjoy my conversation with Rytis!