The landscape of TV viewing stats and the evolving dynamics of advertising dollars are explored. While ad spending on TV remains steady, viewership is on the decline. On the other hand, Streaming platforms have surged to their highest levels, with viewers increasingly dedicating their time to streaming services, which is impacting traditional linear TV.
Key players like YouTube, Netflix, Amazon Prime, and others are discussed in depth, shedding light on their monetization models and cloud hosting costs.
The podcast also emphasizes the cost advantages enjoyed by hyperscalers which own streaming services. Learn how streaming platforms like YouTube and Amazon Prime are changing the game. 📱📺
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