Description

Hello, Queen! Welcome to day 2 of the WYLD CREATRIX Masterclass! What you'll find in this episode is an open and honest conversation about the importance of brand values, and how to effectively establish your own for brand cohesion and integrity. Just like your vision, clarifying your values is a HUGE first step in establishing your online brand, and absolutely cannot be skipped. Make sure your have your life CONTEXT + brand VISION on-hand, because you'll need them for today! Enjoy! And don't forget to complete your SOULWORK!

• Access Your Free Brand Build Template: https://www.canva.com/design/DAFZ-S26oAw/iOFGpVPEVSC4hH4bdwd5kg/edit?utm_content=DAFZ-S26oAw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
• Register for my next Masterclass OBSESSED: https://logan-orihuela-2d3b.mykajabi.com/obsessed

TAKEAWAYS:

• Brand values are:
  • Just like personal values, but specific to your brand
  • These are the things that your brand stands for, but more importantly what it stands AGAINST. There's no better time than right now to get crystal clear on your beliefs and values.
  • They drive your content creation, your product suite development, collaborations - everything. Think of them as the moral compass and ethical codex of your brand.
• Use your CONTEXT + your VISION to determine your brand values

SOULWORK:

• Based on your CONTEXT + VISION, make a list of the top 5 values that are already inherently present within your brand.
• Do these values feel aligned with the desires that you have for your brand? Yes or no? Why or why not?
• Brainstorm ways that you can more intentionally begin to infuse these values into your branding and marketing (ie your content)
• Share your values with your audience.