In this episode of NZ Business Owners, host Ryan J Melton sits down with the remarkable Cathy Mellett, Director of Net Branding, Keynote Speaker, Digital Marketing Consultant, Author, and Founder of the I'm Enough Charitable Trust. With an extensive career spanning over three decades in the information services industry, Cathy brings a wealth of unrivaled experience to support her clients' online aspirations in an ever-evolving digital world.
Having witnessed the emergence of the internet before it became mainstream, Cathy established Net Branding in 2009 after spending 20 years in advisory and management roles. Recognizing the immense potential of social media for businesses early on, she played a pivotal role in assisting numerous companies in New Zealand and internationally with successful social media profiles, websites, and digital strategies. But Cathy's journey didn't stop there.
In 2017, Cathy became increasingly concerned about the darker side of social media and its impact on young people. This led her to establish the I'm Enough Charitable Trust in 2018, focusing on stress relief, acceptance, and providing personal validation tips and life strategies for success in the digital era.
As a keynote speaker and digital marketing consultant, Cathy's mission is to place her clients firmly into the conversation, tailored to where their audiences meet, and focused on core business objectives. By providing an authentic platform to extend brand messages, boost trade, and build authority, Cathy and her team at Net Branding have thrived in the ever-expanding online world.
Join Ryan and Cathy as they delve into the power of search engine optimization (SEO), online branding, and the continuous learning and development that underpin Net Branding's approach. Discover how Cathy's strategic management background and unwavering dedication to capturing market segments effectively have enabled businesses to flourish.
If you're ready to take your business further, faster, then this episode is a must-listen. Tune in and gain valuable insights from Cathy Mellett, an industry pioneer, as she shares her expertise on leveraging the digital landscape to empower business success.
https://imenough.co/
https://netbranding.co.nz/
