In our new episode, our guest Mark Michelson shares his experience in the Mystery Shopping industry and gives advice on how mystery shopping providers can offer specific types of market research studies additional to mystery shopping and cover the entire customer journey from initial design to measuring the outcome.
Mark Michelson is a marketing research specialist with 35+ years experience. Focused on customer experience design (journey mapping, product and facility development, service design) and performance measurement (NPS, CSAT, CES, Mystery Shopping).
