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Mohsen Syed, born in Canada, moved to Pittsburgh and started selling jewelry at a mall kiosk for someone else. From realizing customer needs, hesitations and motivations, he was able to identify his niche. Eventually, Moshed started his own business and developed his jewelry making skills. Without any family connections, or deep jewelry ties, Moshed was able to make it. From his first location 2013, fast forward 19 years later, he has a couple locations where he operates a concierge experience for folks looking for jewelry. Creating custom jewelry business for high profile clients like NFL players in the Steelers, his humility and hardwork has been as tough as diamonds under pressure.

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