In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you.
Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity.
The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights.
Watch now to learn how to keep your marketing creative and engaging in an AI-driven world.
