The most crucial aspect of the planning process in a business is decision-making. Every business must engage in this ongoing and dynamic activity. It is necessary to include persons with sound mind and innovative thinking in the decision-making process. In this episode, TJ highlights how he and his mother make tough decisions in their business and what they are doing as a business entity. He shared that they usually tackle what they like to see in marketing. Then, they work or brainstorm together to determine whether these ideas are effective and will take them to the next level. At the end of the podcast, he cautions everyone to be wary of groupthink since it may not be the best idea.
