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Have a business idea but feel confused about who you want to serve? It can be confusing to figure out your ideal market but super important if you want to build a viable business that thrives. 

If this sounds like you then look no further!

Danika Waddell is a certified financial planner who serves women in the tech industry who care deeply about their impact on the world. Danika shares why it matters finding a specific niche so that you can talk about your products and services in a way that helps your customers.

The more specific you get, the more you know about your target market and how to serve their needs. 

Plus, as a financial advisor Danika shares her top tips for new entrepreneurs who are starting business which is something you don’t want to miss!! 

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Are you thinking of leaving your 9-5 to start a business or side hustle but feel overwhelmed with imposter syndrome? We know how hard it can be to make the decision to quit your 9-5 and go all-in on creating the business of your dreams. At the Imposter Women podcast we create content to help you overcome imposter syndrome one baby step at a time. It’s the business education you didn’t get in school. You got this!

We want to hear from you! Email us at imposterwomen@gmail.com if you have a story or win to share or are interested in being interviewed.

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