Discussion points:
- Is Jussie Smollett an outrage marketing genius or a sick and twisted Hollywood B-lister?
- Recent examples of offensive marketing campaigns (Gucci and Burberry)
- What is Outrage Marketing?
- Brands doing it right (Nike, KFC and Paddy Power)
- Cancelling cancel culture
- How campaigns get created and the levels of approval
- Is a lack of diversity to blame for the scandalous campaigns?
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