On this episode of The Marketing Show, we dive into the wonderful world of Martech, where Marketing and Technology collide to deliver improved marketing effectiveness and efficiency.
There are over 7000 marketing software options available to marketers in 2019. It is a massively growing space that is modernising and adding some science to the art of marketing. Among these are solutions for storing and segmenting audience data, tools to implement dynamic and segmented creative solutions for campaigns, data analysis solutions and automised optimisation programs. We dive into how you can assess the needs of your business to build the best Martech stack to grow your business.
To exemplify the learnings in this episode, we also have a fantastic local case study from the Cronulla Sharks NRL club, who implemented their own Martech solution to grow audience size, segment campaigns and ultimately increase conversion rates and revenue.
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