While nudge theory has guided much thinking in behavioural science, sludge, those hidden frictions that impede behavioural change, is an equally important concept.
As Canada’s Research Chair in Behavioural Science and Economics at the Rotman School of Management, Dilip Soman, is one of Canada’s most prominent speakers in the field. So refine your understanding of nudge and harness your ability to leverage sludge in this week’s episode.
