Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett.
In this episode Grace gives us a Marketing Masterclass.
She reveals:
- How The Diary of a CEO became the world's fastest growing Podcast
- What makes a great brand
- Why your social media probably sucks
- What it's live working with Steven Bartlett
- What brands get wrong about Creators
- Loads more!
I really hope you get as much value as I did from this conversation.
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Keep Up With Grace:
Instagram - https://www.instagram.com/the.socialc...
LinkedIn - https://www.linkedin.com/in/grace-and...00:00 Intro
00:57 Getting the job with Steven Bartlett
09:40 Starting to post on Social Media
11:29 Setting Aspirations
13:16 Why Nobody Cares About Your Product
13:39 Why RedBull is so Successful
15:10 Socials vs Emails
15:56 Don't Publish Your What, Publish Your Why
16:08 DOAC’s Why
18:47 Delegating
20:29 Short Form Video Breakdown
21:47 Maisie Williams
23:55 Level Up Your Short Form
26:34 Secret to DOAC Trailers
28:44 How To Make Them Care
29:32 DOAC’s Trailer Editor
30:12 Alex Hormozi
31:32 Experimentation Manager
33:06 Keeping Steven on Track
34:00 Thumbnail Tests
36:01 DOAC Growth
37:12 How to Sell a Story
39:10 Lessons for Growth
42:56 Utilising Paid Spend
46:07 Book Strategy
48:48 Start NOW
49:36 Key to Successful Brand Partnerships
51:18 Death of Influencer Marketing?
53:10 More Than a Podcast
54:49 Relationship With Steven Bartlett
55:56 The Social Climber
58:40 Hiring
01:02:25 Quick-Fire Questions
01:03:26 Mo Gawdat
