Description

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Today, I am explaining the importance of speaking to the one ideal client rather than trying to appeal to the masses. I even share a client's success story of speaking to realtors and positioning herself as an expert in the mortgage industry. Speaking to the one does not mean excluding other potential clients, but rather focusing on a specific target audience. By speaking to the one, businesses can grow exponentially and achieve success.

Takeaways

• It is important to identify and speak to the one ideal client in marketing and messaging.
• Speaking to the one does not mean excluding other potential clients.
• Focusing on a specific target audience can lead to exponential business growth.
• Positioning oneself as an expert in front of the ideal client can lead to opportunities and success.