This week I'm chatting to Lottie Unwin, founder and creator of The Copy Club, a network with a difference. And she's the Head of Marketing for drinks brand Nix and Kix.
>> Starting a networking group by not meaning to start a networking group. Allowing organic growth to develop an idea based on what people want and need rather than a master plan.
>> How Lottie used her need to bounce ideas off other heads of marketing to develop the seed of the idea that became Copy Club.
>> Letting a vision crystalise before you begin to drive it forward.
>> Harnessing co-learning can feel like a conversation rather than official networking.
>> Having people around you at work and in life that are interested in what you do.
>> Lottie's fundamental belief about networking and why this has attracted people to The Copy Club.
>> The importance of personal development within startups and how you can do this without a budget.
>> Why 'free events' are ineffective when they are hidden sales pitches and business development.
>> Having a 'no selling' rule and evolving beyond this to create a thriving freelancer community.
>> Nurturing a community first and controlling the atmosphere by design is key to creating a space where conversations can develop.
>> Why The Copy Club is called The Copy Club (which has nothing do to with copywriting). And is inspired by Shopping Safaris.
>> Challenging yourself to join up dots and create real innovation. And using time hacks from this.
>> The transition from in-person events to online events during lockdown. And how lockdown accelerated plans.
>> Growing a team as a small business. The difference between external perception and internal actions.
>> Giving a percentage of membership fees away to charity and why that matters to Lottie.
>> Harnessing the power of recommendations and referrals.
>> A membership where members get stuck in and make it special.
>> Tracking the right metrics for your business - and using that to make decisions.
Plus, Lottie tells us her big tip for your content and answers the Big Brew Question.
Come and join us:
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Find Lottie here www.thecopyclub.co.uk
Connect with Lottie here:
