Getting your content marketing right as a startup can make the difference between being found by your ideal customer or lost forever in the noise.
In this episode, I chat with Ellie Busby, founder of vegan tech startup, Vojo.
We discuss:
The genesis of her app, Vojo, which is designed to help people transition in the most healthy way to a plant-based diet. And why personalised nutrition is the way forward for a healthier life.
Living in Germany during lockdown and how having an online business can give you that freedom.
Why she uses SEO and Facebook over other content marketing options. And why it's important to do what you enjoy.
The power of a community on social media to sell a tech startup. Plus why being part of a community online can help you make a sustainable change.
How behavioural change can nudge people to make a lifestyle change and why that can have a positive impact in the world.
Why leaving the world in a better place than how you found it is the best thing you can do within your business.
Taking out the sciencey bits from content and removing yourself from content to help people understand it better.
The importance of structure to your content so that it stays relevant for longer
We discuss the difference between vegan and plant-based and why this shouldn't matter.
And why language matters for encouraging behavioural change.
Plus we look at why women in tech is the new 'girl in the band' and the science around which way around you should make your brew.
Sign up to Vojo's veganuary challenge here: https://vojo.health/veganuary-2021
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