Ryan holds down the studio for this special episode, welcoming John Cleveland, Marketing Director of Dardevle Lures by Eppinger. The two dive into the legendary history of one of the most iconic fishing lures ever made, how Dardevle has stayed relevant for over a century, and what it takes to keep a classic brand fresh in today’s fishing world.
John shares behind-the-scenes stories from the lure business, insights into marketing in the outdoor industry, and what anglers can expect from Dardevle in the future. From spoon-slinging success stories to a few laughs along the way, this conversation is packed with fishing heritage, industry knowledge, and classic Terrible Outdoorsman banter.
Whether you’re a hardcore angler, a history buff, or just here for a good story, this episode delivers a great mix of nostalgia, insight, and outdoorsy fun.
Tune in, tie on a Dardevle, and enjoy the show.
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We are a Hunting, Fishing & Just general Outdoors Podcast based out of Michigan that likes to have a lot of fun, Talk tactics and tell our Terrible Stories from the field or on the water.
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