¥In this episode of Purpose & Profit, co-hosts Dave Raley and Carly Berna sit down with Brady Josephson, VP of Marketing & Growth at charity: water, to explore what it really takes to be disruptive—not just in marketing, but within an organization’s culture and strategy.
Brady shares behind-the-scenes stories from the bold and sometimes controversial Dreamers campaign, as well as the inspiration and vision behind The Experience Lab—a multi-year, high-investment initiative designed to transform donor engagement.
He also discusses how charity: water is reducing friction in decision-making, empowering “doers,” and embracing internal disruption to stay agile as they grow.
In this episode, you’ll learn:
How to cut through the noise and define meaningful disruption.
What happens when bold campaigns spark internal pushback, and why that’s not always a bad thing.
The mindset and structure needed to keep a growing nonprofit flexible and innovative.
Why elevating execution and empowering teams can be just as disruptive as any marketing campaign.
Learn more about Brady at: https://www.linkedin.com/in/bradyjosephson/
Meanwhile, dive deeper into charity: water’s misison: https://www.linkedin.com/in/bradyjosephson/
Discover more episodes of Purpose & Profit Podcast at: purposeandprofitpodcast.com
Purpose & Profit Podcast is brought to you by:
VIRTUOUS: Virtuous.org
FAITHSEARCH PARTNERS: FaithSearchPartners.com
IMAGO CONSULTING: Imago.Consulting
AVID AI: AvidAI.com
DICKERSONBAKKER: DickersonBakker.com
SHARE ShareTalent.co
SYNERGY: SynergyDMS.com
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
