In this episode we talk to Ryan Baker about 'The Market Journey Path'.
Listen now to learn:
- What is 'The Market Journey Path'?
- Why we need to consider our customers and clients as real people, not just dollar signs
- The difference between the buying market and the waiting market
- What to do when people aren't ready to buy from you
- The importance of knowing your customer's pain points
- Why it's important to grow beyond the buying market and into the waiting/contented market
- Why YouTube is a great way to educate your audience
- How you can use your ad content to qualify people
To find out more about Ryan Baker and his company, 417 Marketing, visit https://www.417marketing.com/
