How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:
- Why 'ugly' landing pages can sometimes convert best
- Whether to create pages in a page builder, or just use your existing website
- Why there isn't a single best landing page format
- What landing pages to use for remarketing traffic
- How to create synergy between ad and landing page
- Core principles for landing page design
- How to monitor and improve page load time (and why this matters)
- The landing page mistake that gives Rob 'red mist' rage
