In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:
- The essentials of Facebook conversion tracking
- The relationship between the global site pixel, custom conversions, and custom events
- What goes in under the hood
- Why tracking can fail
- Why the number of 'leads' Facebook is reporting might not reflect your true number of leads
- The difference between events and conversions
- Why these problems are nothing new!
