Description

Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in... 

What would possibly go wrong?

Quite a lot, actually. On this episode, webinar expert Damian Qualter explains:

• Why run a webinar instead of sending people to a video
• How to run automated webinars ethically
• Why you should always run a live webinar first
• How long your webinar should be - and where to place your pitch
• How to decide on your webinar topic
• What to offer on your webinar, and at what price
• Webinar metrics to look at
• Whether to run webinars for warm or cold audiences
• How to deal with no-shows
• Why email alone isn't enough as a webinar follow-up strategy

Damian's webinar resource guide (mentioned at the end) is available at http://utm.io/ueTC. Damian's website is www.damianqualter.com.