In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn:
- What RLSA is, how it works,
- How RLSA is different to Google Display and Facebook remarketing
- How RLSA can let you safely bid on broad match keywords
- Why very detailed keyword research won't give you the same insights
- How to use a RLSA Discovery campaign to sharpen your keyword research
- Traffic minimums needed for RLSA
- Why remarketing clicks are no longer cheaper (and why this doesn't matter)
