Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?
In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system.
They discuss..
- The difference between Infusionsoft and MailChimp? (hint: there's a big difference)
- Why there are so many different price points
- Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail
- The problem with entry-level tools
- The difference between list-based and contact-record-based tools
- The power you can add with correctly used tags and custom fields
- Why you need to consider what your core system is before you even look at which email marketing system to use
If you're interested in seeing how to send an email in 1984, check out this video.
