In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:
- The key ingredients of a press release
- How to grab attention so your press release is actually used
- How the internet has changed press released
- What impact press releases can have on SEO (organic search listings)
- How to identify the right story
- When to use a press release, and when to run an ad
- What structure to start with
- How long a press release takes to produce, and how much it might cost
- How to expand your PR effectiveness with remarketing
Neil's website is http://www.neilandersonmedia.com/
