Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.
The trouble is, most lead magnets don't work as well as they used to. In this episode, copywriter James Daniel explains:
- Why the humble 'special report' has taken a battering in recent years
- Why lead magnet signup rates have tumbled
- James' insights from testing all kinds of lead magnets
- 12-types of lead magnets to consider testing in your marketing
- Why the title of your lead magnet is critically important... and how to get it right
- How long your lead magnet should be
- How to define the scope of your lead magnet
- What to put on your lead magnet thank you pages
- The difference between influence and manipulation
- Whether to focus your lead magnet on pain or gain
To grab James' full list of 12 effective lead magnets, email james@jamesthecopywriter.co.uk with 'lead magnet' in subject line.
