When we talk to people about LinkedIn ads, we usually hear objections such as:
“Do they really work?” (Yes)
“Aren’t they expensive?” (Cost per qualified lead can be low)
It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:
- What ad format to run with 95% of the time
- Whether to use single image or single video ads
- Whether to write long or short copy ads
- Why people go to LinkedIn, and how they respond to ads
- How we now have engagement retargeting on LinkedIn :-) :-) :-)
- Why the targeting options on LinkedIn are essential for B2B marketing
- What customer lifetime value you need to run LinkedIn ads profitably
- What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)
- How to get very senior people to respond to your ads
- How long to run an offer before changing it
- What is a reasonable testing budget for new LinkedIn advertisers
- What’s the lowest budget you can spend to still see results
- How to complement your paid LinkedIn efforts with organic networking
- The breakdown between mobile and desktop impressions
- The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)
- How many ads to test at any time
AJ’s website: www.b2linked.com
AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist
AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members)
AJ’s podcast: The LinkedIn Ads Show Podcast
