In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can apply immediately to your paid advertising strategy. And even if you're not running ads, there's a technique you can use to improve conversion rates on your website. Listen now to learn:
- Why improving your conversion rates is a big win
- What makes a good A/B test (if you haven't heard of A/B testing then you really should listen to this podcast!)
- Where most people get stuck when running an A/B test
- Why it's essential to begin with a good business question
- Why you don't need super design skills to run A/B tests
- The first two A/B tests you can run with any new landing page or advert to get started.
- Why you don't want to be making assumptions until you have data
- How to run an Existence Test on your homepage
- How much traffic do you need before you can run A/B tests
To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.
