Very few publicists get to go inside the morning news meeting where stories are debated, argued, sold and bought. It's a tough crowd, especially in New York where producers and journalists are eager to prove their ideas are stronger than yours.
Inside these meetings, you typically have about 30 seconds to communicate an idea and how it impacts readers or viewers. For more complicated stories, this task gets harder as attention wanes and competitive peers try to sell their stories over yours for the front page or A block.
Thirty seconds might seem like plenty of time to sell an idea, but if you start the clock and put it to the test, you will see it's not easy.
