I found an old email today that details an article I wrote for a PR agency when I was at CBS. They asked me to write an article on the biggest mistakes I see publicists make. This podcast outlines the most common mistakes I saw publicists make while I was in the media.
There is no official “right” or “wrong” way to draft a press release but there are definitely “dos” and “don’ts” that will either increase or decrease your chances of getting a reporter’s attention. Here are a few of the biggest mistakes I see publicists make with their press releases time and time again.
