It’s time for an advanced lesson in public relations.
What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”
When this happens, it is time to redefine the narrative.
In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement, regardless of how many contacts you have in the media.
During my years as a news producer with NBC and CBS, there were many times I pursued a story only to discover that the story I thought I was pursuing - changed. When this happened, we had two options – kill the story or salvage it.
