Just when you thought your SEO strategy was in place, Google changes the rules again. The new algorithm, nicknamed “Hummingbird,” impacted 90 percent of the search engine traffic in 2014.
Of course, we all know Google doesn’t reveal details on its algorithm but one thing Hummingbird does reinforce is the importance of content.
So why the algorithm change? Google has trained consumers to ask questions when searching for results, so it was only natural this latest search evolution would place a higher emphasis on how your search looks for answers. Unlike the earlier years of search, when keywords were used to find topics with search engines, Google now places a higher emphasis on content that delivers valuable information.
