I belong to a private Facebook group where journalists and publicists mingle over story ideas and mutual needs. It’s a great group where media and public relations pros exchange ideas and discuss emerging trends in the industry.
Recently someone asked, "is PR dead?".
This particular category of marketing has certainly evolved over the last 5 years and the pandemic has accelerated much of this change---but reports of its death have been greatly exaggerated.
In this complicated world, journalists change jobs more frequently while putting a smaller emphasis on media contacts. The competition for eyeballs is harder as attention spans get shorter and the consumer segment is more fragmented, making targeted strategies more critical.
Here’s a deeper look at why I believe the personalized publicity industry will become even more valuable within the next half decade and why strategic thinkers will lead the way.
