He might have been a painter at the root, but Andy Warhol can still teach entrepreneurs a ton about revenue growth and publicity, even decades after his death. Warhol knew intuitively how to frame an idea that continually captivated the media's attention and elevated his brand.
Even more impressive, he found ways to turn that publicity into revenue that pushed his art value to record highs. When I was an executive producer at a television network, I was fascinated by how Warhol was able to tap into that creative spirit and produce ideas we had never seen before. Even today, as the owner of a public relations firm, I see how Warhol's approach to publicity is applicable to business.
