Everyone has heard of influencers, but have you heard of emotional motivators? They should be at the top of the radar of every public relations strategy. Emotional motivators are a specific group of consumers who like the need for excitement or attention. They influence others and drive decision-making.
When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth. This podcast explores how to reach them.
