Building a brand from scratch is never easy, but there are tactics and approaches you can take that will help scale your brand faster.
On the surface, most entrepreneurs naturally gravitate to large media outlets. They rightfully assume that getting coverage in a national publication will get their mission, services and products out there faster.
And while that is true, I’ve found there is often another overlooked group that many entrepreneurs purposely avoid.
I recently wrote an article for Entrepreneur, elaborating on why smaller media shouldn’t be overlooked. You can read that article by clicking here, but if you’re short on time, here’s an abridged version of the key points from my thought leadership.
