In the fourth chapter of the 'Building the Brand' series, I take you through my return to the U.S. after a nine-month training rotation in South Korea in October 2016, this chapter details the pivotal moments and lessons learned in expanding Bare Performance Nutrition (BPN).
From moving into our second warehouse to the trials and triumphs during the transition period, the emphasis is on the commitment and mindset necessary to achieve success.
Chapters
00:00 Introduction
01:30 Recap of Chapter Three
05:46 Lessons Learned from Going All In
08:36 Returning to the U.S. and New Beginnings
12:32: First Warehouse/Transitioning Out of the Military
18:20 Early Challenges and Team Expansion
24:19 The Struggles of Opening a Gym
36:13 Realizing the Need to Focus on BPN
38:51 Sharpening the Axe: Preparing for Battle
40:08 The Rollercoaster of 2017
40:57 Documenting the Journey on YouTube
42:11 The First Taste of Financial Success
47:47 The Cash Flow Nightmare
59:33 Meeting Steph: A Life-Changing Year
01:02:25 Expanding the Team
01:05:21 The Power of Content
01:08:08 A Shift in Focus: Health and Wellness
01:15:07 Forcing Growth: The New Warehouse
01:21:47 Overcoming Challenges: The Internet Issue
01:23:13 Conclusion: A Year of Transformation
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