Does your business website perfectly represent who you are and what you do? Do your target clients feel emotionally connected to the design and content you present to them on your website? For your website to convert, every piece of it must resonate with your target audience, from the design to the copy.
In this episode of Building Better Businesses with Catalyst Consulting, we have Isabel Kateman, founder of Striped Dog Creative. Isabel is a website conversion consultant and business growth strategist who creates high-converting website strategies and copy to enable six-figure service providers to reach seven figures and beyond. She also has a course where she helps entrepreneurs build beautiful and strategic websites.
Listen in to learn the importance of creating copy that quickly and efficiently resonates with your target client to convert them. You will also learn the value of having written copy on your website to compliment your video content.
What You Will Learn:
- [0:37] Intro
- [1:45] Get to know Isabel – her life, what she loves to do, and a fun fact about her.
- [5:31] How she helps female entrepreneurs create websites that emotionally connect with their clients.
- [8:28] How she grew Striped Dog Creative from a side hustle to a full-time purposeful business.
- [13:03] The most common mistakes business owners make with their websites.
- [17:43] The importance of website design and copy to engage and convert your target customer.
- [21:48] How she helps her clients be vulnerable and paint a picture of the results they’ll give their clients.
- [24:13] Tips on how to make your website crystal clear with your goals and calls to action.
- [25:36] Why you should complement your video content with written content on your website.
- [30:21] Look at the value of a well-done website when paying more to get it done.
- [37:38] The functionality differences between a website designer, developer, and a builder.
- [40:14] The things to pay attention to when working with a website designer or and developer.
- [43:15] How to learn from your mistakes and do better next time as a business owner.
- [44:39] Isabel on why she wishes she’d have delved into podcast listening earlier on in her business.
Standout Quotes:
- “It’s really important, especially now that so many people are visiting sites on mobile to just keep things as simple, as clear, and as concise as possible.”- Isabel [14:58]
- “A well-done website can feel like an extra team member on your team.”- Isabel [32:50]
- “It’s important to match personality and working styles with anyone that you hire.”- Isabel [40:28]
- “I don’t think you should swap free information for hiring professionals.”- Isabel [44:51]
Relevant Links:
Freebies:
-Service Pricing Calculator: https://content.stripeddogcreative.com/service-pricing-calculator/
-Secrets to a High-Converting About Page: https://content.stripeddogcreative.com/about-page-secrets/
