Anna Christina is an ambitious and impact-driven entrepreneur with a commitment to evidence-based decision-making and a passion for improving health and well-being. She first became aware of the impact misinformation has on agency and maternal health in 2016 while researching the socio-cultural barriers to family planning uptake in rural Tanzania and has dedicated her work to solving this problem since. Before starting FEM, she co-founded a health-tech startup developing VR-based phobia treatment and worked as Head of PR at a startup incubator for for-profits aiming to achieve SDGs. Anna Christina studied Industrial Economics and Technology Management at NTNU, where she specialised in computer science, AI, and applied optimisation.