By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.
Next, we’ll look at the definition of each being…
Brand Design = The Design Of The Visual
Brand Brand Strategy = The Plan For Brand Expression
Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good.
Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more
Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
