By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.
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First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.
Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.
Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.
Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.
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