Description

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives

• The Creative Strategy Framework & Process Overview
• How To Find Your Target Audience 
• How To Translate Benefits and Value To Brand Messaging
• How To Translate Brand Strategy To Marketing Strategy
• How Do We Bridge The Client's Strategy Education Gap
• The Adobe Creative Mentor Series with Douglas Davis

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠