Description

Discover how to find a competitive position using market mapping and a positioning matrix.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few.

Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.

Next, you’ll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few. 

Finally, we’ll break down why you should use a perceptual map and how to do it effectively. 

For more brand strategy resources and downloads visit https://brandmasteracademy.com/