We had the pleasure of hosting Carlos Moreno Bruzón, Head of the Community Team at King games.
After over 8 years of managing and building communities within the gaming industry, Carlos has managed to obtain a great knowledge of the multiple ways there are for communities to be brought together, the differences between genres and platforms, and also what value community and player feedback can bring to some of the best studios in the gaming industry.
With billions of gamers around the world, gaming is a fast-growing, high-revenue industry. But, there is a critical piece of the market that many developers and marketers aren’t paying enough attention to — the engaged players who make the industry so successful.
Building engaging communities enable core and loyal players to have a space, to increase even more engagement, and gaming companies can channel that engagement into new revenue and reduce player churn. Discover what Carlos had to say on our podcast.
