In this webinar, we discussed the issue of “catching whales”. Don’t worry, we are not talking about hunting big fish, but rather the way gaming companies can track heavy users of gaming.
According to data, core gamers (called “whales”), represent an extremely small percentage of all players, but they are the ones responsible for up to 50% or more in revenue sales. Since gaming apps usually handle millions of simultaneous users, they are not succeeding in locating them. In this webinar, we will listen from our expert, a little about the ways companies can track and catch these whales.
Speaker: Chris Zerathe
A gaming industry veteran with 16 years in the industry working on AAA/PC console games and Mobile games. He spent the last 6 years developing methodologies and buying listening solutions. In his spare time, he plays a lot of games whether console or mobile and he supports his industry (a lot).
