2:00 What is rucking as a fitness trend? 3:30 military and government work background 5:00 the importance of readiness in any season of life 7:00 company origins 10:00 what events are like, culture around lifestyle 13:00 working in a masculine brand space as a female 16:00 why rucking makes sense for new Moms 18:00 camaraderie among women, finding tribe 20:00 what happens at ruck club meet ups 23:00 meeting you where you are in fitness level 25:00 Emily’s experience at the marine corps marathon under load 27:00 rapid fire
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