That's it ! You have to launch your first Facebook Ads campaigns, your boss puts you in charge of your company's Facebook Ads page and you're under pressure. Create an effective campaign that meets a specific objective, make the investment profitable and obtain good results.
The Facebook Ads Business Manager interface has evolved and has become more accessible today. The feeling that you can have when you are faced with this tool is a mysterious mixture of "it looks super easy to create a campaign et" and "Help mom, how am I going to do, I'm lost 😰". It’s a bit like that when I first looked at the Facebook Ads interface.
In reality, creating a Facebook Ads campaign is technically simple and accessible to everyone. When you look in detail, it is still more complicated and there are many pitfalls to avoid. I made these mistakes too, you may have made them.
