Charles Tichenor IV has made millions of dollars for his clients through Facebook ads and trains other businesses and marketers advertise on Facebook. If anyone has the learnings to make the most of changes to the platform in the wake of ios14 and TikTok’s emergence it is this guy. He shares his insight and philosophy in this - dare we say optimistic ?- episode of Building Blocks.
Jason and Charles sit down to talk about what Charles has learned from a decade of successful advertising on Facebook. His findings over such a long period of time have left him with a refreshingly positive perspective on how advertisers can use Facebook's smarter-than-ever machine learning capabilities to work for them. With the rise of TikTok and the IOS14 update, Facebook is focusing its algorithms on end user experience. What this means for advertisers is that they do better when their priorities align with the platforms. Charles shares the three things marketers need to do to succeed on Facebook right now, his formula for finding the right creative approach to use, and most importantly, his definition of a.) the kind of platform Facebook is and b.) how it should fit into your business model.
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
Charley’s Twitter: https://twitter.com/CTtheDisrupter
Charley’s LinkedIn: https://www.linkedin.com/in/charleytichenoriv
