In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.
Topics we discussed:
- What does Stack Influence do?
- Where did you get the idea from?
- What is a micro influencer. Is everyone a micro influencer these days?
- What is the relative effectiveness of micro vs macro influencers?
- What are the costs? How cost-effective is it?
- How do you track results?
- What social media platforms do you work with? Which one works best
- How does the process work?
- Does this work with marketplaces or just websites?
- What kind of products does your platform work for?
- What is the future of influencer marketing?
- What has inspired you recently?
How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.
